Founded in 2006 YETI® Coolers with a simple mission: Build a cooler for use everyday. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take abuse out in the field and on the water. One that simply wouldn’t break.  Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

YETI – the cooler of choice for outdoor enthusiasts, and backyard barbecue kings. Ultimately, life is about having a good time doing what you love. And for us, that’s being outdoors, and spending time with our families and buddies. We’re wild at heart. So our coolers couldn’t be anything less.